Food Fusion becomes the first Pakistani cooking channel to cross 1 billion views on YouTube
The famous “array wah” videos you and I watched as cooking rookies crossed all the rest in views and becomes the most viewed cooking channel from Pakistan.
The channel started a few years back and brilliantly climbed on the top. The quick growth is observably due to two things
Recipes from different cuisines
As the world has become a global village, everything is available everywhere now. This majorly includes food and fashion as these niches are the major targets of capitalism.
Food Fusion, through its research on exotic recipes, has delivered the ideas of making Italian, Thai, Mexican, Chinese, Japanese, and of course South Asian dishes in the most creative way.
People who know the basic handling required in cooking can master the craft of experimenting with cuisines in no time. This channel has been and still would be the best guide to basically anything you crave.
Short and precise videos
So many YouTube channels about food and lifestyle never grow this exponentially because there is either a lot of talk or a recipe that is not properly shown.
Also, no one likes to see 30 minutes to 1 hour long videos of a recipe which can be cooked in less time.
Food Fusion kept people hooked by making short but smart videos of the recipes that were only a few minutes long. This way people learned recipes but did not get bored. And it’s the human psyche that if they don’t get bored, they keep coming back.
The smart and consistent content creation by a couple who left their full-time jobs to make videos about food is an example for aspiring content creators to prevail in the online world.