Food Delivery Service for fans by TikTok
TikTok is opening 300 ghost kitchens in the US for starting the Food Delivery Service exclusively for its fans.
On Friday, TikTok announced that it is collaborating with a US-based firm called Virtual Dining Concepts(VDC) to start a food delivery service. The orders would be open from March 2022.
They called it “TikTok Kitchens” and intend to bring the most trendy food items for the fans. TikTok Kitchens would make use of existing kitchen space and employees but will provide the training, food packaging, and TikTok sourced recipes.
The menu would be based on the viral food ideas on TikTok that most people viewed and hailed. Also, the menu would keep upgrading according to the changing trend on the TikTok app.
300 kitchens would be opened in the start around the US including the chains owned by VDC such as Buca di Beppo and Bertucci’s. As part of the plan, the venture will later be expanded to around 1000 kitchens by the end of 2022.
VDC co-founder Robert Rael said,
“Working with the team at the TikTok on the development of the menu and the whole vibe of this brand has been so energizing, and I am thrilled to reveal our newest VDC concept today, TikTok Kitchen, which will be our first with an ever-changing menu.”
The company further announced that a part of sales from food items would go to the people who posted recipe ideas on the TikTok app. This would also encourage other creators to express themselves creatively. In short, the content creators on TikTok would be celebrated and restaurants part taking in the strategy would get greater marketing online.