Fly Jinnah Reveals Brand Identity.

Fly Jinnah, a low-cost carrier meant to fly between the domestic boundaries, has come into the limelight with it launching its logo, in the color red. From what has been reported, it happens to be a joint venture between Pakistan’s leading Lakson Group and Air Arabia, which is operating in the middle east as well as north Africa at affordable rates.

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Speaking of the logo reveal, a press release was arranged for this purpose, along with putting forward the aims as well as objectives of Fly Jinnah, and what the airline promises to deliver. It was stated:

"Inspired by the logo and the brand ethos, Fly Jinnah’s aircraft livery reflects a modern airline that is aspiring, energetic and constantly on the move,"

Moreover, it was said that the airline was in the process of achieving the local air operator’s certificate which would officially allow them to begin their flights. Initially, the program states that it will be based in the city of Karachi only before it moves on to expand globally.

Chairman Iqbal Ali Lakhani believes that the flying business was an economic locomotive and central means for sustainable development that would also provide important benefits to the users. He also said, that this initiative is not only beneficial for the aviation industry but would also attract more tourism-hence leading to more business and generation of revenue within the hot tourist’s spot.